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万圣节做一个酒鬼咋样?11月1日小李堂12款美奇乐接管

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小李堂-V 发表于 2019-10-29 02:51:17 | 显示全部楼层 |阅读模式 打印 上一主题 下一主题

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家喻户晓的Mikkerller(美奇乐)

拥有了无数追捧者,

无论是从包装设计到啤酒质量,

都是”万德佛“!

可奈何只有稀少品种的瓶啤

摆放在进口超市的橱窗里,

可凉透了我们这些

热爱美奇乐的小伙伴们。

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那其实不了解美奇乐的人

也可以往下滑看看简介,

毕竟喝酒也要喝个明白

不是嘛

来自丹麦的品牌Mikkeller美奇乐

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2000年代中期,美奇乐创始人布耶尔索(Mikkel Borg Bjergsø)曾是哥本哈根的一位理科老师,喝烦了口感千篇一律的啤酒,于是在自家厨房试酿啤酒。没过多久,他与自己的记者朋友克里斯蒂安•凯勒(Kristian Keller)合作酿制的啤酒开始在全国家酿啤酒赛上夺魁,于是他俩决定把名字合于一体,并开始自己创业。     

很快他们就获得了成功,2006年下半年,他俩合推了一款名为Beer Geek Breakfast的啤酒,这款用咖啡与巧克力合酿的燕麦黑啤酒有股焦面包味。“在当初多数啤酒厂稳字当头的时代,这款啤酒让业界痴迷不已。”布耶尔索说。它被啤酒评分网Ratebeer评为年度最佳黑啤酒,目前仍是该网满意度100%的啤酒。“我们早期的原创动力就是破除一切常规。”布耶尔索说。

他们破除的最大陈规就是酿酒师都该自建酿酒厂。因为他们缺乏足够的建厂资金,所以租用现有酒厂为其酿造自己配制的啤酒,他们靠这种方法密集推出各种啤酒。“这意味着我们可以专注于攻关啤酒配方与设计品牌(我俩乐此不疲),而把剩下的事交给专业人士(厂家)处理。”布耶尔索说。于是“吉普赛”酿酒法——也被称为“布谷鸟”或“幽灵”酿酒法应运而生,如今它成了全球成千上万家酿酒厂的通行做法。

一般的精酿酒厂每年会新推20款啤酒,而美奇乐每年的新推啤酒品类接近200款——从Belgian Lambics啤酒到未发酵的酸啤酒以及用波本木桶(bourbon barrels)酿制的浓啤酒,不一而足。如今Ratebeer.com网上统计的美奇乐啤酒超过了1680种,美奇乐每年售出的800万公升啤酒基本是在比利时、挪威、丹麦以及英国的酒厂“代工”酿造,然后“出口”至自己开设在全球各地的酒吧。

2015年,艾尔史密斯(Ale Smith)与美奇乐(Mikkeller)合作,共同成立美奇乐圣地亚哥(Mikkeller San Diego)。美奇乐圣地亚哥将欧洲与美国南加州的精酿传统相结合,同时满怀好奇心,不断探索现代精酿啤酒酿造的边界。主要生产新鲜、酒花型啤酒以及传统欧洲风格啤酒。

虽说精酿酒往往强调自身的原产地属性,但美奇乐早已蜚声世界。短短五年中,布耶尔索把生意从初创地哥本哈根拓展至全球41个国家及地区——从美国圣地亚哥到台北、东京、布加勒斯特、华沙甚至法罗群岛首府托尔斯豪恩(Torshavn)——逐渐打造出自己的酒业与酒吧“庞大帝国”。

A brief introduction to Mikkeller

In the mid-2000s, Bjergso was a science teacher in Copenhagen who, fed up of lagers that all tasted the same, started dabbling with brewing in his kitchen at home. Before long, his brews, created with a journalist friend, Kristian Keller, started winning national home-brewing competitions, and the pair decided to put their names together and start a business.

Success came fast, in late 2006, with a beer called Beer Geek Breakfast, an oatmeal stout made with coffee and chocolate that gave notes of burnt toast. “At a time when most brewers were playing things safe, it sent the beer world crazy,” says Bjergso. It was named stout of the year by the influential Ratebeer.com website, and still has a 100 percent rating on the site. “Early on, we were very driven by breaking all the rules,” says Bjergso.

The biggest rule they broke is the one that says brewers should have a brewery. Because they couldn’t afford their own, they hired existing breweries to make their recipes, which were coming thick and fast. “It meant we could concentrate on designing recipes and labels, which we love doing, and leave the rest to the experts,” says Bjergso. The concept of “gypsy” brewing — also known as “cuckoo” or “phantom” brewing — was born, something that is now standard practice for thousands of brewers across the world.

While a typical craft brewer might come up with 20 new recipes a year, Mikkeller will produce closer to 200, from Belgian Lambics to unfermented sour beers and ales brewed in bourbon barrels. Today, there are more than 1,680 Mikkeller creations listed on Ratebeer.com. The 8million litres sold globally each year are produced at breweries in Belgium, Norway, Denmark, the US and UK, then exported to its outlets worldwide.

In 2015, Ale Smith began to cooperate with Mikkeller, and together they started Mikkeller San Diego. The vision is to merge the best craft beer traditions of Europe and southern California, while employing a curiosity in exploring the boundaries for modern beer brewing. Expect superfresh, hoppy beers as well as classic european styles.

While craft brewers tend to emphasise their locality, Mikkeller has gone global, and in a hurry. In just five years, Bjergso has expanded from his base in Copenhagen to create a brewing and hospitality empire in 41 locations as diverse as his beery concoctions — from San Diego to Taipei, Tokyo, Bucharest, Warsaw and even Torshavn, capital of the Faroe Islands.

Mikkeller专门店分布图

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此次小李堂接管美奇乐

为您节省昂贵的机票

避免旅途劳顿

在青岛

就可以体验

美奇乐专门店

十二个酒头全部上枪

但您要问我

先上哪几款酒?

我只能告诉你

来了就知道啦

还有一款全世界只有几桶的限量版IPA

万圣节的当天

我们请来了青岛著名化妆团队

HIGHSHADOW MAKEUP

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活动当天

凭酒票可以请他们

为你化个牛逼的万圣节妆容

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我们的海报

是有纹身大咖

赵澎先森为我们提供

大家纹身可以找他哟

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已经变为传统了

活动当天

还是会有鹿树西餐厅

为我们提供美食

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活动还是酒票形式

这次真的是吐血跳楼大甩卖

早鸟票购买链接扫码进微店

现场只售卖

100元3张酒票

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欣赏一下美奇乐的酒标吧

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——我不是懒,我只是懒得签名而已。PS:汽泡菌
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